Iconic rum-maker Sailor Jerry has produced a rebellious new short film set to the soundtrack of Iggy & The Stooges and revelling in a life outside the lines.
The film celebrates the alternative scene of Southern California – the skateboarding, the tattoos, the booze and the fuck you attitude of rebellion. It’s a scene that has defined the area in popular culture for decades and has personified the innovation and independent spirit of the father of old-school tattooing, Norman ‘Sailor Jerry’ Collins.
Interspersed with classic clips of muscle cars and motorbikes jumping through rings of flames, the film showcases the real people of Southern California – bikers and bar goers with sleeve tattoos who break into an empty swimming pool to skate and dance in the darkness. No actors – just a celebration of those that choose to make up their own rules.
A live recording of Iggy & The Stooges ‘TV Eye’ soundtracks the film, and comes from a record in ‘Fun House’ that defined much of the punk rock that came after it. Iggy & The Stooges were the sound of rebellion in the 1970s and those screams, riffs, and thundering drums are reminiscent of a life outside the lines.
This campaign also marks the recent collaboration with independent rock and style icon, Iggy Pop, for ‘The Flash Collection by Iggy Pop’, a range of limited edition clothing made up of denim vest, a hand tooled leather belt and Sailor Jerry Flash patches.
Watch ‘Here’s To Life Outside The Lines’ below, and to learn more about Norman ‘Sailor Jerry’ Collins and his legacy, head to the Sailor Jerry website and follow them on Facebook, Twitter, and Instagram.
