Despite the track being in heavy rotation around Walrus Towers, we missed out on sharing the release of Soffía Björg‘s catchy and energetic debut single I Lie during our brief hiatus. Luckily, the Icelandic indie newcomer was kind enough to offer us the colour premiere of the 1960s variety show inspired video.

Sharing her thoughts on the video, Björg said

“I Lie is an energetic song and the frame and feel of it kind of happened in the studio with the very brilliant producer Ben Hiller and fellow musicians. We had some ideas about a video for it and did some experiments before we landed on the final idea. The final idea surfaced on a Wednesday night and 36 hours later with help from our friends we were at the studio shooting the video which took us mere two hours. It was fun, dressed up in glam 60’s outfits and just doing what we do on stage. We are very pleased with the results, the video captures the energy in the song.”

Directors Melvin Krane & Associates commented:

“We had been scratching our heads in regards to a video for I Lie. We had actually shot one before we came up with the idea to do something in a naive black & white TV performance style. The idea came up in a phonecall where someone mentioned the Beatles on Ed Sullivan and we just jumped on it straight away and the video was basically ready 48 hours later. It was shot at Icelands National TV studio early morning with few cameras on pedestals and the environment there helped create the right feel for the musicians. It was shot in color but always meant to be black & white and after premiere we had a look at the footage again and decided to do a classic three-strip Technicolor version as well.”

Soffía Björg – I Lie is out now on KS Productions